Category Archives: Digital Marketing

How to Get More Google Reviews: Proven Strategies for Business Growth

How to Get More Google Reviews - Slade Marketing

Your business needs to sustain a strong online reputation to ensure success. Getting Google Reviews is one of several ways to gain significant influence over consumer decisions while featuring prominently in local search rankings. Over 80% of consumers trust online reviews as much as word-of-mouth recommendations, and Google Reviews helps your business build a solid […]

How to Create SEO-Optimized Content for Local Landing Pages

How to Create SEO-Optimized Content for Local Landing Pages - Slade Marketing

You must create optimized local landing pages to bridge the gap between search intent and conversion. These pages must deliver relevant location-specific information to resonate with audiences within that area. Failing to optimize content for local landing pages can affect traffic and reduce overall engagement. You must understand how to create content optimized for SEO […]

How to Check Your Competitors’ Email Marketing Strategies Effectively

How to Check Your Competitors’ Email Marketing Strategies Effectively - Slade Marketing

You can check competitors’ email marketing strategies, but fail to maximize this information without the correct strategy. Taking full advantage of your competitors’ email marketing strategies involves campaign refinement and identifying market gaps while aligning with leading industry trends. It is possible to draw inspiration from competitors’ emails to optimize your strategy and supercharge your […]

7+ Ways to Use AI to Improve Content Workflow

Learn how AI can be used in content workflow featured blog image

AI (Artificial Intelligence) has intruded on all aspects of business, including Digital Marketing. Not many people know exactly what AI can do, but one thing is for sure: it can heavily improve content workflow.  Many people think of AI in content workflow as simply content creation. However, some tools can generate blogs within seconds, proofread […]

7 Key Performance Indicators to Track for Email Marketing

Top email marketing key performance indicators featured blog image

Are you struggling to find out which key performance indicators (KPIs) you should be tracking for your email marketing? You’re certainly not alone. While this blog doesn’t cover every metric, it covers the ones I personally use every day. It has even helped us grow +55% in the last 12 months. What does this mean? […]