7+ Ways to Use AI to Improve Content Workflow

AI (Artificial Intelligence) has intruded on all aspects of business, including Digital Marketing. Not many people know exactly what AI can do, but one thing is for sure: it can heavily improve content workflow. 

Many people think of AI in content workflow as simply content creation. However, some tools can generate blogs within seconds, proofread all of your work, and develop personalized content strategies.

AI can be used in content in so many ways that most people overlook. We will have a look at 7+ ways of using AI in content workflow.

So, let’s dive straight in.

Use of AI in Content Workflow

There are several steps involved in content workflow, and AI can be used in many of them. We will discuss in detail how AI can be utilized for these steps of content generation.

•  Generating Outlines for Content

You can make use of AI tools like ChatGPT or Copy.ai to generate blog post content outlines. AI tools work by analyzing your input topic. They display organized outlines, attractive headings, and brief overviews. 

Nowadays, content creation is not just about writing but also involves several tasks, such as research, finding images, editing, proofreading, and inserting videos and graphics. AI can automate some of these workflows, freeing up time for content writers to focus on core content.

•  First Draft

AI writing assistants can create a first draft that can be modified. This will help generate basic ideas. The time saved can be used to add unique insights and refine content further.

However, you should be careful with AI-generated content, as it is not always accurate.

You should search on AI tools with detailed prompts as this will help them in coming up with the best possible outcomes. AI combined with human effort results in factually correct and high-quality content. 

•  SEO Strategy Formulation

Consider AI-powered platforms like MarketMuse or Clearscope for your content’s SEO strategy. These AI tools analyze and compare your content with what’s trending in your domain. They provide perfect keywords and suggestions about article length and structure.

AI tools should be used to find high-impact and long-tail keywords. AI can also guide you in creating content that is timely and relevant to what the audience is searching for. 

AI tools can recommend the number of backlinks required for a particular webpage to increase its chances of ranking at the top of search results.

You also get suggestions for internal linking of your website pages, which also helps with SEO. 

Achieving a high rank in search results will be very difficult without AI tools. These tools take the guesswork out of the equation and optimize your content marketing campaign.

Also, use AI for SEO analytics to know how your content is performing. Although AI is good at generating content, human touch is also required. 

You should also look at the content metrics of your competitors to know what improvements are required.

•  Personalized Content

AI uses Machine Learning algorithms to customize content for a particular visitor. This can significantly increase engagement rates by making content more relevant to each visitor.

AI tools analyze data such as customer profiles, browsing history, and purchase behavior to create personalized content or product recommendations.

Content changes dynamically for each user, and AI tools can also personalize email marketing campaigns.

•  Performance Analytics

Before AI came into the picture, marketers had to analyze loads of data manually and create performance reports. This is a critical step in Content Workflow and must be continuously executed. 

AI can take over this repetitive task and also generate reports, which are used to make 

important decisions. 

AI can analyze data in real time, providing actionable insights as soon as possible. Thus, Content Marketers can make fast decisions and create customized content marketing campaigns for their target audience.

•  Automation of Repetitive Tasks

AI can handle the repetitive but important tasks of Content marketing, freeing up time for creative and strategic tasks that humans cannot handle. 

AI tools can be used to schedule posts or send email newsletters at an optimal time, which is decided based on audience engagement history.       

Plagiarism checks are an inevitable part of content creation these days, as there are always concerns regarding AI-generated articles. You must use premium versions of plagiarism checkers like Grammarly and Small SEO tools to ensure that your content is unique. 

This is an important part of the content workflow, and it is necessary to uphold your credibility and brand reputation. Posting plagiarized content has very serious consequences, so you should make sure it is plagiarism-free from beginning to end.

Another use of AI in repetitive tasks is translating content into various languages to cater to a global clientele. 

AI tools like Grammarly are used to perform grammar and spelling checks. 

•  Repurposing Content

AI tools are capable of changing the format of an existing piece of content to suit different platforms. A blog post can be converted to a number of social media posts, which are short but effective.

This ensures that the content you generate can be used on multiple platforms, increasing its utility. However, before posting it, you need to check whether AI tools have reformatted the content. 

•  Image & Video Model Generators

Images and video are integral to content today, and many AI tools are available to help with them. This makes content creation faster and easier. 

AI tools can convert simple text into tailored visuals. They have a template library and automated editing, which helps you maintain a consistent presence across multiple platforms. 

If you want faceless videos, you can also create avatars for your brand. Avatars can be featured in engaging, professional videos promoting your products/services. Some of these tools also allow you to export the videos directly to YouTube or Instagram. 

Once the videos and captions have been generated, you can use editing tools to fine-tune the video and give it a professional look. 

Video dimensions can be adjusted for each platform to make them compatible across all 

platforms. 

•  Feedback & Analysis

You should use AI tools to gather feedback and recommendations on how to improve your content. These tools can assess the flow, engagement levels, and effectiveness of the content being posted.

ChatGPT can be used to provide feedback on prompted content. The feedback provided by ChatGPT is comprehensive and includes actionable tips. These can include suggestions for changing the tone or starting the article with a more engaging sentence. 

It also points out sections of the content that may be repetitive, thus helping to keep visitors engaged.

(10) Chatbots

You may think that chatbots are all about customer service and answering queries. However, chatbots can also be utilized as a tool for content marketing. 

Chatbots offer the advantage of two-way communication with clients. They can display content according to client’s requests, thus saving everyone time. This feature is like delivering personalized content to each user. 

Chatbots can also capture valuable data about clients, which can be used to target them by delivering the content they are looking for. This makes them a great tool for on-page conversions, as they can suggest products/services based on interaction. 

Chatbots run 24/7 and can share content requested by clients within seconds. This eliminates the need for humans to work around the clock and provide specific content to clients. 

Popular AI Tools for Content Creation

We have seen 10 ways in which you can use AI tools to improve content workflow. Now, let’s have a look at some of these popular tools.

ChatGPT

You all know ChatGPT, the most popular AI tool currently. It is very easy to use and flexible. ChatGPT, built by OpenAI, can process text, audio, and image inputs. It can answer questions or generate text for any occasion. 

It can brainstorm ideas, generate images, create charts and graphs, analyze data, and translate natural language. 

ChatGPT can also be integrated with other software and thus incorporate AI into your business-critical workflows. 

Jasper

Jasper is a powerful AI tool for generating large amounts of content. It has several templates, can find information on the Internet from various sources, and can generate images. 

It can also be connected to other apps and interpret your instructions to develop a blog’s first draft. Jasper can also write product descriptions using information stored in your database. 

Jasper can also be used to write Tweets or Google Ads based on your company’s briefs. When used together with Slack, it helps create videos.

Scribe

Scribe is an AI tool that automatically generates step-by-step guides for repetitive tasks in seconds. For example, it can create guided onboarding documents for new interns and Standard Operating Procedures for training. 

Scribe is capable of answering FAQs by making use of training guides and on-demand help docs. The Scribe extension needs to be installed, and then every movement on your screen can be recorded. This includes clicks, mouse movement, and page visits. 

Scribe can automate workflow documentation by capturing the process on your browser. It can customize your content with your design ethos, logos, and brand colors. 

It can be integrated with thousands of tools like Confluence, Notion, and Sharepoint. 

Copy.ai 

Although Copy.ai can generate any type of text, it is best used for engaging social media content. Its advanced drafting wizard provides good control over finished products. 

The knowledge-sharing tools of Copy.ai make it an ideal choice for social media marketers.

It is free up to a certain extent and has custom pricing for larger companies. In the free version, you are restricted to 10 credits per month. 

Copy.ai has a user-friendly and streamlined dashboard. It is not a good choice for generating long-form content. 

Grammarly

Grammarly is an AI-powered writing tool that checks spelling, grammar, and other qualitative aspects of a block of text. It provides real-time suggestions for the written text’s style, tone, and clarity. 

This helps maintain a consistent brand voice while ensuring correct grammar and spelling. 

Grammarly integrates easily with browsers, email platforms, and word processors, making it an ideal choice for content creators.

It has both free and paid versions and a plagiarism AI checker. However, you need to be careful with suggestions, as sometimes it can affect creativity and unique writing styles.

Surfer SEO

SEO is an inevitable part of online content writing, and Surfer SEO is an ideal tool for it. It has many useful features, such as a keyword analyzer and content editor. 

Surfer SEO also provides header suggestions, a detailed analysis of competitive keywords, and ways to improve the SEO of your content. 

Surfer SEO offers a basic account and an advanced version, which is somewhat costly. It integrates with WordPress and Google Docs. However, the Search Engine Result Pages analyzer tool is difficult to use.

Writesonic

Writesonic is a powerful AI tool that generates high-quality, search-engine-friendly content. It can be integrated with tools like WordPress, Medium, and Google Docs, allowing it to be used in existing content workflows. 

Writesonic provides data on the latest trending topics and keywords to include in blogs. It also offers semantic analysis of your competitors’ websites, scanning their websites and identifying common topics and keywords. 

Writesonic has a unique feature called Botsonic, which allows users to create chatbots with AI-produced text. 

Writesonic continues to improve its content creation based on user feedback. The content generated is based on verified data, which makes this AI tool more credible. It can create content in the form of text, audio, and images. 

Writesonic currently offers three different pricing plans, each with advanced content creation features. However, it lacks deep expertise in specific niche topics.

Paragraph AI

Paragraph AI is content creation software that helps with email writing, replying to messages, and translating messages into over 40 languages. It also makes writing easier by providing writing suggestions and grammar and spelling corrections. 

This tool saves time by suggesting more appropriate words, sentence structures, and phrases for a given context. 

Paragraph AI integrates seamlessly with email platforms like Outlook, Gmail, and Yahoo Mail. Thus, you can access Paragraph AI directly from the email interface you use. This tool can be accessed from any device and has a Chrome browser extension.

Another feature provided by Paragraph AI is a custom keyboard that integrates with mobile apps.

However, there are some drawbacks to using Paragraph AI, which include the lack of a plagiarism checker. The free plan of this tool restricts creating, fixing, replying, and editing features usage to 5 times a day. 

With the paid plan, you get unlimited use of all the features. Paragraph AI is capable of generating required paragraphs with just a few clicks.

GrowthBar

GrowthBar is an AI-powered writing assistant that is built from an SEO perspective. This ensures that the content generated is optimized for SEO. It can also create meta titles and descriptions that are based on SEO.

GrowthBar’s feature allows multiple team members to work simultaneously on the same content. They can also see the changes made by others on that content, which is very useful for cross-team projects.

GrowthBar’s other features include spelling and Grammar checking. You can begin using the tool by researching keywords. This tool has a database of over 7 billion keywords, along with their competitiveness scores and search volume. 

Once you have a quality keyword, add it to the blog post creator and mention the language and optimization country.

GrowthBar can also be integrated with Google Search Console. The research tools provided by GrowthBar include a rank tracker, site inspector, keyword roadmap, and keyword research.

You can upload content, which will then be modified according to your brand’s tone and writing style. It can create long-form content that is fully optimized in under a couple of minutes.

However, due to its features and tools, it can be difficult for beginners to use. It has three pricing plans that can suit a specific industry or audience. 

Wrapping Up…

We have seen 10 ways in which AI can be used to improve content workflow. You have to make use of technology to keep up with the competition. Without using AI for content workflow, you will consume a lot more time and resources for the same.

Depending on your requirements, you can choose a single AI tool or a combination of the AI tools we have discussed. For a business, using a paid version of the tool to fully utilize its features is always better. So, take your pick and improve your content workflow. 

You can get in touch with Slade Marketing for your content creation, SEO, and web design requirements.