Author Archives: Slade Marketing

How to Send Personalized Certificates via Mailchimp: 5 Steps

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Do you have trouble sending personalized certificates with Mailchimp? Getting around Mailchimp can definitely be a challenge for anyone who isn’t familiar with similar tools.  A number of clients have come to me with the same issue, so I have decided to turn it into a five-step guide that anyone can follow.  Let’s dive right […]

7 Key Performance Indicators to Track for Email Marketing

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Are you struggling to find out which key performance indicators (KPIs) you should be tracking for your email marketing? You’re certainly not alone. While this blog doesn’t cover every metric, it covers the ones I personally use every day. It has even helped us grow +55% in the last 12 months. What does this mean? […]

What is a Micro-Website? Guide to Small, Focused Microsites

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A “micro-website,” also called a “microsite,” is a small, focused website designed to promote a specific product, service, campaign, or event, usually with a separate domain or subdomain from the main company website. This allows people to target a more direct audience with less content compared to an entire website. Microsites are often used for […]

How to Manage DNS Zone on WordPress.com in 4 Quick Steps

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Are you struggling with tech issues when managing DNS zones on WordPress? I promise you are not the first. Over the years, countless clients have contacted me with DNS problems, questions, or general confusion. I created this guide to help my clients and anyone else learn everything they need to know about managing their DNS […]

How to Copy Your Website to a Second Domain in 4 Easy Steps

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Are you struggling to duplicate your website on a second domain without losing your mind? I totally get it, but it’s actually easier than you think if you follow the right steps. A few months ago, I was in your position. I wanted to copy my website to another domain but could not find a […]