Metrics are very important for measuring the performance of an online campaign and user engagement. Impressions and clicks are important terms that some may erroneously use interchangeably. However, impressions and clicks are not the same thing. This article explores the differences between impressions and clicks, from their definitions to unique attributes. Marketers can gain clarity […]
Author Archives: Slade Marketing
A blank page error in WordPress is commonly called the ‘White Screen of Death’. It can render a website inaccessible without showing any error message. Knowing how to fix this issue is crucial if you plan to manage your website through WordPress. Follow the details in this guide to diagnose and fix the blank page […]
Businesses might switch a website from a subdomain (sub-domain.domain.com) to the main domain to strengthen their presence online. Proper site switching ensures no changes to traffic and user experience while ensuring more visibility after the migration. Check out this guide for details on migrating your site from a subdomain to the central domain. Follow the […]
Security for sensitive content on your website is always essential. You’ll likely need security features to restrict access to your site’s confidential files or entire pages. Password protection through cPanel provides a layer of security to give you total control over sections of your website. This step-by-step guide will help you password-protect a page using […]
A website is the first contact point between a brand and its audience. Well-designed websites communicate the brand’s identity while guiding visitors through its key pages. Highly-functional websites are impossible to create without a web page designer. A web page designer offers creative vision and technical know-how to deliver engaging and aesthetically-pleasing online experiences to […]